You’ve seen the billboards when driving down the interstate: the two cows trying to get you to go to Chick-fil-A. However, don’t go to Chick-fil-A because of the billboard or the food. Go for the service.
Lets face it. A chicken sandwich is a chicken sandwich. How much can somebody do to make their sandwich better than the other guys?
Chick-fil-A takes a different approach. Their attitude seems to be ”lets make it easy to do business with us.” The experience starts when they take your order. This was myfirst visit to a Chick-fil-A, so I was surprised when the lady who took my order told me she would bring the order out to me. Not only did she deliver my order, but she also offered to get the sauces I wanted. As I ate, managers stopped by, asking if I needed more ketchup or drink refills. Even the gentleman taking my tray of trash off of my table offered to get me a refill.
Even the drive up was an experience. We all know how to get food through a drive-up. You pull up, scan the menu, and hope you remember everything. Usually, you find out when you get home that you forgot something. I can’t tell you the number of times I have had to go back to TacoBell because they screwed up our order. To improve the drive-up experience, the folks at Chick-fil-A have employees with menus and notepads so you can check out the the menu while you wait. They will write down your order on a piece of paper so you don’t have to read it from memory.
So, why am I writing about Chick-fil-A? Because I don’t see service like this very often. It certainly made an impression on me. What kind of service do you provide?
Thanks for coming in today.